Since exploding onto the music scene with the synth-driven bounce of his breakthrough single “Ghostin’”, Joseph has built a cult audience immersed in his sophisticated, alternative sound. His debut EP ULTRAMARINE gathered over 100 million streams for its genre-agnostic trip though alternative R&B, soul, rap, dancefloor rhythms and considered lyricism, while follow-up GLOW saw Joseph deliver eight tracks of ambitious musicality that embraced everything from earworming melody to hard-hitting rap verses. Collaborating with the likes of A.K. Paul, Dave Okumu, Leon Vynehall, Joy Orbison, childhood friend Jorja Smith and Loyle Carner, who Joseph also supported on a sold-out tour through the UK, the multi-hyphenate has garnered critical acclaim and reputation for forward-thinking creativity Raised in the West-Midlands town of Walsall, Joseph grew up with music as a constant presence. In his teens he began teaching himself how to produce and was a core member of the DIY Soundcloud hip-hop collective OG Horse alongside Jorja Smith. Yet, as he reached adulthood, he found life in the town increasingly challenging. “I was always in between things and eventually became quite isolated, feeling a bit alien. Walsall is a small town and it’s a raw place, having dreams and a sense of distraction from reality really got me through my adolescence,” he says. “At 18, I felt I had to get out, since there’s only so much time you can spend in your room making beats.” Moving to London to study filmmaking, Joseph began developing his instinctive visual sensibility. He has consequently directed all of his music videos to date, being hands on from initial storyboarding to editing and colour grading – creating a cinematic, luscious perspective reflected in the award-winning visuals for singles like “Thrilla” and “Monsoon”