Review

Lisa’s *Alter Ego* is a bold, shape-shifting statement of reinvention, a record that sees the global star step beyond expectations and fully embrace a fearless, genre-blending sound. Known for her work with BLACKPINK, Lisa has long been a commanding presence, but here she carves out a distinct artistic identity—one that feels uncompromisingly personal and refreshingly unpredictable. Recorded between Seoul, Los Angeles, and London, *Alter Ego* is a sonic playground where hip-hop, R&B, and electronic flourishes collide. The production, helmed by a roster of top-tier collaborators, including Pharrell Williams and Benny Blanco, is polished yet daring, allowing Lisa’s charisma and razor-sharp delivery to take centre stage. From the throbbing basslines of the lead single to the sultry, introspective ballads that showcase her vocal range, the album is as dynamic as it is cohesive. Lyrically, *Alter Ego* is a statement of self-assurance. Lisa explores themes of independence, ambition, and the duality of fame, all with a playful yet commanding presence. There are moments of vulnerability, but they are never without strength—a testament to her evolution as an artist beyond the confines of expectation.

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