Review

Ruby is a dazzling testament to Jennie’s evolution as a solo artist, marking a bold departure from the polished pop formula of her earlier work. The album crackles with a confident energy that is both fresh and unmistakably chic, merging edgy hip-hop beats with shimmering synth-pop textures. Recorded in state-of-the-art studios in Seoul and Los Angeles, Ruby benefits from an immaculate production pedigree, with contributions from top-tier producers such as Teddy Park and 24, who imbue the record with a sleek, international flair. From the opening track, Jennie’s charismatic delivery commands attention, weaving through themes of self-empowerment and reinvention with a lyrical sophistication that resonates deeply. Standout tracks like “Crimson Dreams” and “Velvet Vow” showcase her dynamic vocal range and impeccable style, proving that Ruby is as much about musical experimentation as it is about personal expression. Commercially, the album has made a resounding impact, debuting at number one on the Official Albums Chart in the UK and securing a strong position in the US market, where it climbed swiftly into the top ten on the Billboard 200. Ruby is a record that not only reinforces Jennie’s status as a pop powerhouse but also cements her reputation as an artist unafraid to explore new creative horizons. In an era of ever-changing musical trends, Ruby stands as a brilliant, refreshing reminder that true innovation is timeless.